If you are a real estate broker or developer that has a residential property requiring a brand package, I can work with you to get that completed efficiently.

One of the main components in a Residential Property's Marketing Program is the brand identity of the building. This identity should express the "personality" of the property and convey the building's style and main characteristics to the potential building buyers.

Below are a few examples of residential property logos that I have designed over the years working in real estate marketing in New York City.

Residential Property Websites

The property’s website is another area where branding is critical. Fonts, colors and property branding must carry over and be consistent to the print marketing. Also all websites should now be “responsive" in their design to adapt to various browser windows, when the viewer moves from the desktop, to a tablet, to a mobile device.

Older websites do not adjust to various widths, and the desktop version is displayed in all view ports, often unreadable because it is so small.

Below is a residential property website that I designed showing the different window sizes for desktop, tablet and mobile.

Crafting the right brand identity for a new property is a very important step in the success of the sales for the residential units.