One of the main components in a Residential Property's Marketing Program is the brand identity of the building. This identity should express the "personality" of the property and convey the building's style and main characteristics to the potential building buyers.

Color has psychological effects on the moods and choices of a person, and it also effects a Brand Campaign's messaging. The color chart below displays the diverse and inherent feelings color invokes into a consumer when they are looking at an ad campaign or a website page.

Each new residential condominium building that comes to market needs to be branded and marketed to its targeted audience. There is a sequence of logical steps in that process, although depending on the size of the property this could vary.

This is to let you know that the second book in the Max the City Dog Series is now in well underway! In this new adventure Max and Joey go to the Bronx Zoo for a day to visit the animals.

I am a watercolor artist with a studio in Brighton Beach, Brooklyn.I write and design children’s books and set the stories in Brooklyn. The first book in the series is: Max the City Dog: A Day at the Beach, now available on Amazon and Barnes and Noble in paperback and hard cover.

As April 14th, 2021 the Coney Island amusement area, Luna Park is open for the summer season. The park was closed for over one year due to Covid pandemic. It is a much welcome sign that things are getting better in the New York Metro area.